Welcome to beta by The Audience Agency

We're building the next generation of data-driven insight tools for the arts & culture sector and we want you with us every step of the way.



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What is beta?

We’ve been talking to our users a lot recently. We asked what you need to use your audience data for, and what stops you getting the most out of it.

We've listened, and now we’re building the next generation audience insight tool. We want to make it easy for you to find the information you need the most and use it effectively to achieve your goals.

How you can use it today

Depending on what data you have you can already:

  • Instantly view and download an Arts Council England compliant audience report.
  • See your ticketing and survey catchment areas.
  • Get an overview of your Audience Spectrum profiles.
  • Understand the Mosaic UK and Mosaic Scotland profiles of your audiences.
  • Compare your audience profiles between two productions.
  • Drill down to the local authority areas your bookers come from.
  • Download your survey data.

Help us make it better for you

We'll be adding and improving features all the time and we want you with us every step of the way. When you login to beta you'll see a variety of ways you can easily give us your suggestions and ideas. That feedback is vital to us so we can build new features that are useful to you and make existing ones better.

How it fits with Audience Finder & Show Stats

If you already use Audience Finder and Show Stats don't worry, they're not going anywhere. We want you to be able to access the tools you know and rely on whilst we build this new tool.

If you already use Audience Finder and Show Stats you're already registered for beta.

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